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Channel: Culture-Vulture – Youth Ki Awaaz
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How Our Favourite Brands Are Using Emotional Analytics For Marketing

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Have you ever realised that the sports industry is heavily dependent on analytics? Whether it is cricket, football, badminton or any other sport, they rely on analytics for SWOT analysis of opponent. Comparing a player’s graph with peers is also possible through analytics. Analytics of quantitive data exist since ages; the quantum of analytics has gained momentum with the demand of...

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